A Study of Evaluation Model of the Green Product Package Based on Integrating the Consumer’s Viewpoint
碩士 === 銘傳大學 === 設計管理研究所碩士班 === 92 === Along with the trend and awakening of environmental protection, green consuming has become a new modern marketing tendency gradually, which also encourages consumers transforming their attitude and behavior of consuming based on the consideration of environmenta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qfjsh6 |