作者未提供
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 92 === The measurement and management of customer satisfaction has become a key issue in both the realm of service marketing and the service industry in the last decade. Improving service quality and meeting customer needs are considered essential strategies for suc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pdra6t |