Research on Applied Integrated Marketing Communication Strategy by YoYo TV
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 92 === This study intended to analyze the proof of IMC strategies applied by YoYo TV in order to achieve the goals as following: 1. Analyzing the integrated tools for marketing communication, resource integration & application, as well parties profited from YoYo...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/425pm8 |