A Study of Customer Relationship Management for Tourist Hotel from the Perspective of Click-and-Mortar Marketing
碩士 === 銘傳大學 === 管理科學研究所在職專班 === 92 === In the face of heightened competitive pressure, businesses are compelled to switch from product–oriented operation to customer-oriented operation, and attempt to enhance customer loyalty and maximize business value with a customer relationship management system...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4499ve |