An Empirical Research on the Antecedents of SME’s Alliance Performance and Long-term Relationship Orientation－A Synthetic Analysis of Transaction Cost Economics, Resource Dependence Theory, and Relationship Marketing Perspective.
碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === This study is the basis of transaction cost, resource dependence, and relationship marketing theory. It explores critical influencing factors of SMEs alliance’s performance and long-term relationship orientation. By applying Logistic Regression Model, 102 firms a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p69mmw |