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碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 92 === Customer Switching Behavior is a very important topic in customer relationship management. It influences market share and returns of business negatively. After the new competitor “Apple Daily News” has participated in the newspaper market in Taiwan， the newspape...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4aggd2 |