作者未提供
碩士 === 銘傳大學 === 管理科學研究所 === 92 === This study employed the mobil phone industry as an example to investigate the relationship among the different advertising appeal, brand image, country of origin, brand trust and attitude toward the advertisement. In addition, we investigated the effect of brand tr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/75052486041018287587 |