A Study on Hospitality Marketing Mix and Key Success Factors of B&B Operators in Taiwan
碩士 === 銘傳大學 === 觀光研究所碩士班 === 92 === This study is to examine which hospitality marketing mix that the operators of bed-and-breakfast (B&Bs) most often use, and to search for the key success factors in B&Bs. There are four major purposes of this research:(1) to understand the operations situa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xb8s7r |