The Cause Effect on Marketing Relationship''s Impact on the Mobile''sDistribution and Operator Partnership

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Relationship is the key to success of the marketing. Since 1980s, the Marketing’s concept about relationship was not only change marketing theory and practice, but also alter the rules of the market competition. Facing today’s multiple and complex demand of th...

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Bibliographic Details
Main Authors: Chung-Dao Lu, 呂宗道
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/24523848835127213375