The effects of value, asset specificity, and customer pull on retailing channel members' loyalty intention twoard their major consumer electronic products' supplier
碩士 === 國立政治大學 === 企業管理研究所 === 92 === This study developed and empirically tested a model examining the antecedents of retailing channel members’loyalty toward their major consumer electronic products’supplier or manufacturer. Based on a questionnaire survey including the sample from northern and mid...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89985135191149463968 |