以聯合分析法探討消費者對忠誠方案屬性之偏好
碩士 === 國立政治大學 === 企業管理研究所 === 92 === The unsteadiness of customer loyalty and the huge expense of losing a existing customer have made it an important issue to build up and maintain the good relationship with customers, to earn the trust, commitment, and brand loyalty ultimately. Therefore, this res...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44292734489858014010 |