宗教類非營利組織事件行銷探討--以法鼓山基金會為例
碩士 === 國立政治大學 === 科技管理研究所 === 92 === The Exploration of the Event Marketing in Religion Type Non-profit Organizations ─Based on Dharma Drum Mountain examples. Non-profit organizations have developed enormously in modern society. It has become a great issue for NPOs to apply event marketing to be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31982633541401532261 |