我國保險業運用直效行銷通路之探討

碩士 === 國立政治大學 === 經營管理碩士學程 === 92 === The recent significant chance of the financial environment has an substantial influence on the market of insurance. Obviously the limited marketing channels of the insurance companies would not satisfy the need of new financial environment. In recent years, p...

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Bibliographic Details
Main Authors: Feng-Li Lin, 林峰立
Other Authors: Chung-Hua Shen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/18500270815044338996