The Impact of Internet Anonymity, Corporate Image, and Relationship Quality on Electronic Word-of-Mouth --The Online Game as the Example
碩士 === 國立中興大學 === 企業管理學系研究所 === 92 === The Internet is the most rapidly growing medium for business marketing and communications. Consumers are likely to seek out information from chat rooms, newsgroups, or other electronic sources of information-in other words, from electronic consumer forums, not...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56546078780696891937 |