內部行銷與智慧資本關聯性之研究-以組織承諾與人格特質為干擾變數

碩士 === 國立中興大學 === 企業管理學系研究所 === 92 === More and more companies had recognized the importance of the internal marketing and think of internal marketing as the prerequisite of marketing in recent years. They also think of internal marketing as the prerequisite of the marketing. Because successful inte...

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Bibliographic Details
Main Author: 許秋萍
Other Authors: Shyh-Rong Fong
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/17315802611711014488