A Study of the Determinants of Spreading Behavior on Internet
碩士 === 國立中興大學 === 科技管理研究所 === 92 === As competition increase, the Internet plays an important role in the world. Viral Marketing, a new idea for a useful Internet marketing tool has been discussed. It encourages individuals to forward a marketing message to others, creating the potential for expon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72132403257568105973 |