A Contingency Perspective to the Effect of Branding Strategy on New Product Performance
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Recently, more and more companies in Taiwan have engaged in establishing their own brands. They face a difficult choice between creating a new brand and extending an existing brand. The research objective is to examine the reciprocal effect of four factors o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31659816747784785638 |