The Relationship of Relationship Bonding, Trust and Commitment- Moderating Effect of Relationship Phases

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 ===   It’s very competitive in franchise system in Taiwan. Therefore, the primary subject for the franchisor is to keep a good relationship with franchisees. The franchisor should develop a long-term partnership with franchisees under a well interaction. The main...

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Bibliographic Details
Main Authors: Wei-Ru Huang, 黃瑋如
Other Authors: Cheng-Nan Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/37994350926484457198