| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Abstract
Innovation is the way of creating and sustaining business competitive advantage. According to the report of PDMA in America refers to that more than 50% sales derive from new product in high-tech firms, even more than 60% in well-performed firms. Therefore, new product innovation is still a challenge recently to management issue.
Although the increasing importance of the new product innovation degree, little has been done in the literature in examining the relationships among the internal and external determinants, the new product innovation degree, and the performance of the new product. Therefore, this study attempts to fill the gap in the literature by providing an integrative research framework through extensive literature review to identify the key determinants and to examine the relationships among these determinants, the new product innovation degree, and the performance of the new product. Based on resource dependency theory and resource-based perspective, hypotheses were proposed and then examined through an empirical study.
The population in the study is the top 5000 firms of Taiwan listed in the China Credit Information Service Incorporation. A random stratified sampling method was used to select 90 firms in each of the five levels. 450 questionnaires were mailed. Of the 450 questionnaires mailed, 82 responses were received and fifteen of them were incomplete. The remaining 80 valid and complete questionnaires were used for the quantitative analysis. It represents a useable response rate of 17.78%.
The major finding of this study include: First, the results of the multiple-regression analyses show support for the direct effects of industrial environment, organization characteristics, and competitive strategy on the new product innovation degree; then show no significant impact of business network on the new product innovation degree. Secondly, the results of the single regression suggest that the new product innovation degree does have direct impacts on the new product performance. Finally, the results of ANOVA analyses indicate that the industrial environment, organization characteristics, business network and competitive strategy have interaction effects with the new product innovation degree on the performances of the new product.
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