An Empirical Study of the Impacts of Internet Experiential Marketing on Experiential Perception, Quality, Value, and Purchasing Intention of Consumers
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Since the prevalence of Web network, e-commerce marketing activities have created a great deal of attention. Many companies have moved away from tradi-tional features-and-benefits marketing toward creating experiences for their customers. In this book Futu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13322634041881804643 |