Examining the Impact of Website Design Factors on Customer Trust in On-line Bookstores

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 92 ===   In recent years, the emergence of electronic commerce has provided another access for consumers to purchase products. Although there may be much evidence to claim that on-line retailing is a superstar, some other researches have pointed out that there are d...

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Bibliographic Details
Main Authors: Lin-Hsuan Hu, 胡玲瑄
Other Authors: Fu-Yann, Duh
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/95983121700240855261