The Study of Conjoint Analysis on Perception and Preference in the Bank Consumer of Newly - Established Financial Holding Companies

碩士 === 國立成功大學 === 統計學系碩博士班 === 92 ===   Along with the changes of the finance environment, the banking turns into only and greatly from the government operated bank and large commercial banks already the situation that compete very much. In recent years, although the financial holding company establ...

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Bibliographic Details
Main Authors: Chin-Chan Chang, 張勤昌
Other Authors: Chung-Cheng Wu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/38419825114602241700