How the prepayment affects consumers' intention of prepaying, product purchase intention, and restoring intention.
碩士 === 國立成功大學 === 電信管理研究所 === 92 === With the growing popularity of e-commerce and the emergence of digital content industry, companies have invested greatly in marketing to attract customers. Among the various marketing techniques, the prepayment programs have created real values for companies fo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28295645835513618798 |