Users’ Attitudes toward the Internet Advertising

碩士 === 國立交通大學 === 科技管理研究所 === 92 === The number of global internet users is growing every year, so internet becomes the fourth major media from which human beings get information. Because it is difficult to evaluate internet advertising, advertisers have doubted of its effect for a long time. The ob...

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Bibliographic Details
Main Authors: Hsiu-Chuan Chien, 簡秀娟
Other Authors: Gwo-Hshiung Tzeng
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/24372853702492762589