A Preliminary Study of Branding Strategies
碩士 === 國立交通大學 === 科技管理研究所 === 92 === Brands are everywhere. This research will be on the branding strategies of high-tech companies. The discussion will be from the perspective of a practitioner. The research objectives are to provide a research framework on brand management to high-tech companies,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11694769305614513448 |