A Preliminary Study of Branding Strategies
碩士 === 國立交通大學 === 科技管理研究所 === 92 === Brands are everywhere. This research will be on the branding strategies of high-tech companies. The discussion will be from the perspective of a practitioner. The research objectives are to provide a research framework on brand management to high-tech companies,...
Main Authors: | Wann Xian-chen, 萬賢臣 |
---|---|
Other Authors: | Hsiao-Cheng Yu |
Format: | Others |
Language: | en_US |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/11694769305614513448 |
Similar Items
-
Brand Logo Design of Local Product-A Case Study on Native Chinese Yam in Shuangxi
by: LIAN,WANN-LAI, et al.
Published: (2017) -
Study on the Use of “Image Prompting Strategy”for Teaching Lower-Grade Elementary Students in Earthquake Concepts
by: Hsin Wann, et al.
Published: (2009) -
A comparative Study of Charoen Pokphand's Brand Strategy Management and Performance Consumers' View Among Taiwan, China and Thailand
by: 胡克臣
Published: (2015) -
A Study of Worldwide Branding Strategy
by: Zhong, Xian, et al.
Published: (2012) -
Study on the Release Strategies of Agriculture Land from the Viewpoint of Growth Management-Case Study of I-Lan County
by: Wann, May-Jiuan, et al.
Published: (1998)