Customer Value Analysis of Home Electrical Appliances

碩士 === 國立交通大學 === 經營管理研究所 === 92 === In recent years, the issue of Customer Relationship Management has gaining a lot of discussion and research. Enterprises are investing many resources to increase understanding of customers and establish good relationship with customers, in a hope to raise custome...

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Bibliographic Details
Main Authors: Wu, Szu-Ying, 吳思瑩
Other Authors: Prof. Cherng G. Ding
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/04923136292462419336