The Effects of Price Promotion and Brand Price Points on Brand Evaluation and Perceived Value
碩士 === 國立交通大學 === 經營管理研究所 === 92 ===
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85964431072311462827 |