A Study for Advertising Spokesperson Effect On Different Lifestyle Segments
碩士 === 國立交通大學 === 經營管理研究所 === 92 === With the development of information technology, it becomes a more difficult challenge for marketing people to achieve their goals in such a dazzling array of beautiful exhibits. It is the most popular way for enterprises to introduce their product to consumers th...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/43183575435079044325 |