A Study for Advertising Spokesperson Effect On Different Lifestyle Segments

碩士 === 國立交通大學 === 經營管理研究所 === 92 === With the development of information technology, it becomes a more difficult challenge for marketing people to achieve their goals in such a dazzling array of beautiful exhibits. It is the most popular way for enterprises to introduce their product to consumers th...

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Bibliographic Details
Main Authors: Po-Wei Chen, 陳伯維
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/43183575435079044325