The Influence on Consumers' Behavior by Department Store's Premium Promotion with Department Stores in Taipei as Example

碩士 === 國立交通大學 === 管理科學系所 === 92 === With the reviving of the economy, our highly-improved life quality booms service industries and causes economic growth. Among the service industries, general merchandise trade having a great to do with economic development for its great amount of cash flow is espe...

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Bibliographic Details
Main Authors: Chen, Po-Chen, 陳柏蓁
Other Authors: Jen-Hung Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/30300231062275369210