The Impacts of Consumer's TV Shopping Environment And Product Attribute on TV Shopping Intention
碩士 === 國立交通大學 === 管理科學系所 === 92 === With the progress of technology and accept satellite signal has derived tremendous potential opportunities thus making the TV shopping for business. Because TV shopping (Non-store Retailing) will become the popular new passageway trend in the world , it makes us m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68496542767292471325 |