Consumers’ Purchase Intentions toward Compatible Inkjet Cartridge Market Analysis by Gray Market Theory

碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 92 === This study focuses on compatible inkjet cartridge market analysis. Since compatible inkjet cartridge has market restriction caused by major inkjet printer manufacturing company, there is no specific marketing rule for this market. In this study, we try to...

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Bibliographic Details
Main Author: 王紀尹
Other Authors: 黃仁宏
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/7s26x4