The Effect of Advertising Endorser, Factual Information Cue and Knowledge Structure on the Advertising Message Comprehension
碩士 === 國立嘉義大學 === 管理研究所 === 92 === Because there are a lot of product messages prevalent in today society, consumer has been become from a message accepter to an active message filter. So, we think if companies want a good advertising effect, they need to make the consumer fully comprehend the benef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89134290288368456522 |