The Effects of Functional Service Quality on Customer Perceived Value and Behavioral Intention in the Banking Services Call Center
碩士 === 國立東華大學 === 國際企業研究所 === 92 === The relative homogeneous of banking products cause the very strict challenge in banking industry. According to the rapid development of information technology, banks start to notice the importance of their call center to do marketing and customer services. In Cus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75343923506933748497 |