A Study of Purchasing Intention of Counterfeit ─Evidence From Taiwan, Hong Kong and Singapore

碩士 === 國立東華大學 === 國際企業研究所 === 92 === With the higher degree of globalization, the prevalence of counterfeiting is emerging as one of the most troublesome problems besetting an increasing number of industries and countries. After broadly reviewing international marketing literature, we found there ex...

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Bibliographic Details
Main Authors: Hui-Chi Lin, 林惠琦
Other Authors: Yu-Shu Peng
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/29130216373632543474