A Study of Purchasing Intention of Counterfeit ─Evidence From Taiwan, Hong Kong and Singapore
碩士 === 國立東華大學 === 國際企業研究所 === 92 === With the higher degree of globalization, the prevalence of counterfeiting is emerging as one of the most troublesome problems besetting an increasing number of industries and countries. After broadly reviewing international marketing literature, we found there ex...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/29130216373632543474 |