A Study of Effect of Regret on Consumer’s Post-Choice Behavior of Decision-Making of Forgone

碩士 === 國防管理學院 === 資源管理研究所 === 92 === "Compare goods does not suffer a loss" is the consumer heartfeltly recognized can reduce the purchase risk and the search cost only way. Therefore the majority of consumers in the purchase process on take the price ratio as the goals, the goal is a prod...

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Bibliographic Details
Main Authors: Jla-Shin Wu, 吳家欣
Other Authors: Gou-Fong Liaw
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/70136798469858388885