A Study of the Effect of the Emotional Contagion on Customers’ Perceptions of Service Quality in Service Encounters—Moderating Effect of Store Atmosphere

碩士 === 國防管理學院 === 資源管理研究所 === 92 === In the settings of service industry, employees’ kind and friendly emotion display is what consumers expect. The service organizations also believe that employees who display positive emotions can result in good business image and great benefit. There have been...

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Bibliographic Details
Main Authors: Chun-Yang Lee, 李均揚
Other Authors: Gou-Fong Liaw
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/21544772508574601082