A Study on the Affecting Factors of Enterprise Satisfaction with CRM System
碩士 === 南華大學 === 資訊管理學研究所 === 92 === Customer relationship management (CRM) is one of the core business processes. However, according to Bain’s 2001 survey of management tools, which tracked corporate use of and satisfaction with management techniques, CRM ranked in the bottom three out of 25 popul...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92602554160209789668 |