The Study of Constructing Auxiliary Marketing Information System for the Part-Time Marketers from the View Point of Internal Marketing

碩士 === 南華大學 === 資訊管理學研究所 === 92 ===   The main function of the marketing information system is to provide the useful information to help the salesperson doing their right way. In other words, the marketing information system is an auxiliary tool utilized to avoid incorrect intuition or to reduce spe...

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Bibliographic Details
Main Authors: Kuo-Hsiang Kao, 高國祥
Other Authors: Kuo-Kue Chung
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/50956042050101021514