The Study of Applying Data Mining Technology into Tourist Marketing

碩士 === 南華大學 === 資訊管理學研究所 === 92 ===   As for the social economic rapidly developing, the living style of people in Taiwan had been improved. It will let most people pay more attention to the leisure tour. Recently, customer relationship management (CRM) is a new issue to be addresses for many Hotels...

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Bibliographic Details
Main Authors: Chen-Chun Cheng, 鄭丞君
Other Authors: Kun-Lin Hsieh
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/56977683203517012647