Research on The Relationship between Service Brand Equity , Relationship Marketing, Service Quality, relationship quality and Behavior Intention:based on Flow Computer Products Industry as example.

碩士 === 南華大學 === 管理科學研究所 === 92 ===   This study has adopted SPSS FOR WINDOWS as the tool for statistical analysis. For sampling data use research method for example, frequency distribution, T-test analysis, single factor variant analysis(One Way ANOVA)and subsequent inspection, Pearson correlated an...

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Bibliographic Details
Main Authors: Dong-Song Lee, 李東松
Other Authors: Meng-Shiou Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/32882250610988937992