The Relationship Quality Model of the Resort Hotel---A Case Study on Toong Mao Resorts & Hotels
碩士 === 南華大學 === 旅遊事業管理學研究所 === 92 === Resort hotel industries in Taiwan have rapidly expansion and competition. Managers want to develop long-term faithful customers, but it was effect by resort hotel attributes. It is very important to increase word-of-mouth satisfying customer needs to enhance s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61349781338717283217 |