On the Strategies of Cousumer Banking：A Case on Ta Chong Bank‘s Much Card
碩士 === 國立高雄第一科技大學 === 金融營運所 === 92 === The fierce competition in the financial market forces major banks to push new products to grab the market niche. Mortgages are the most important revenue source for most banks. If the realty market gets into troubles, numerous banks will be at the brink of bank...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63933592327539697973 |