Consumer experience of retail brand in e-commerce environment- A cross country analysis
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Brand is an intangible asset that has been more important to retailer. Brand is not only material things, but events, experiences, and acts of communication that can be ‘brand’ (Moore, 2003). Today, an increasing number of companies are transacting through e...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88571217709989803321 |