An Empirical Study of Chain Knowledge Sharing and Channel Performance ----From Transaction Cost and Social Exchange Perspectives
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === The characteristic of chain stores is to take advantage of the economical scale as the management objective, so that most chain store proprietors strive to be a large-size chain store. The characteristic of chain stores is a kind of operating efficiency in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14154459842949185203 |