The Study of Consumer Intention on M-coupons Usage
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === With the open of telecom industry, the development of global mobile market is getting more and more drastically. And prevalence of mobile in Taiwan is about 120％, it ranks the number one around the world. For the reason that mobile is the most popular commun...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23245582399588487333 |