The Impact of Price Bundling and Product Message Content on Impulsive Buying Behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === The thesis investigates the impacts of price bundling promotion and product message transfer routes on consumer impulse buying behavior at convenience store. The experiment of this research is designed as that subjects were randomly assigned to one of ea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43470582229575245247 |