Modeling the Antecedent Factors of Customer Loyalty on Department Stores
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === A key challenge for researchers is to identify and understand what sorts of antecedent variables that influence customer loyalty. Results of past research indicate that trust, customer satisfaction and commitment could contribute to customer loyalty. In this...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16543483671497318984 |