The Application of Fuzzy Theory to Consumers’ Product Categorization
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === In the field of marketing research, the views, such as consumer's cognition, quality, brand image, and values of products etc., are consumers' subjective judgment and always fuzzy and uncertain. Those are very difficult to understand and grasp. Esp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05478791078081820472 |