The Influence of Product Display and Price on Brand Equity and Purchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Consumers tend to buy national brands rather than store brand is because the different brands give consumers different brand value. This research is intended to explore how the wholesale market influences the consumers’ store brand equity and the desire of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50196798070384927065 |